Design Management

2017~2022   Chief Designer, Product Development, Moshi

 

Lead Design Team :

  • Conduct user research plan
  • Manage brand DNA & product semiotics.
  • Assign and adjust designers' task.
  • Give advice in usability, form and mass production.
  • Review product cognitive & physical ergonomics.

Direct Animation Production:

  • Define the message and tone for animation videos.
  • Decide music according to the defined story.
  • Brainstorm for image presentation.

Design product:

  • Consolidate marketing, observation and interview information.
  • Explore new material, texture and manufacture  process
  • Define product's form and style

Establish Design Process & Internal User Research Tools

Kano Model - Demand Analysis

Defining and Clarify brand message

Mood board & Life Style Research

Defining Persona from TA data collection

Exploring User Journey - IoT AutoBrewer

ID's Cross Function Working Process

By standardize ID - ME -PM co-work process, it is easier  to verify the schedule and responsibility. I also set certain check points, design check list to confirm details of design and avoid frequent mistakes.

Establish Design Guide Line

From 2014 I started to build up design guide line (e.g. Macbook, iPhone, iPad cases). The document not only record design SOP but also data collected from market feedback and feature adjustment. It speeds up the design process, records experience and avoids repeated mistakes, shorten the learning curve for new designers.

 

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