Project Planning
Product as Branding Strategy
As the director of design team from 2016, I started to refine and solidify brand image through product design. The following projects were taken as a leverage of branding strategy to communicate stories and brand image with users. While keeping consistency of minimalism as a core value, different product lines were planned to deliver different messages. Each of them have their own identity and together as a composite of whole brand style. From 2018 I started to direct animation to presenting the specialty of our products to expanding further communication with audiences.
