Design Management
2017~2022 Chief Designer, Product Development, Moshi
Lead Design Team :
- Conduct user research plan
- Manage brand DNA & product semiotics.
- Assign and adjust designers' task.
- Give advice in usability, form and mass production.
- Review product cognitive & physical ergonomics.
Direct Animation Production:
- Define the message and tone for animation videos.
- Decide music according to the defined story.
- Brainstorm for image presentation.
Design product:
- Consolidate marketing, observation and interview information.
- Explore new material, texture and manufacture process
- Define product's form and style
Establish Design Process & Internal User Research Tools
Kano Model - Demand Analysis
Defining and Clarify brand message
Mood board & Life Style Research
Defining Persona from TA data collection
Exploring User Journey - IoT AutoBrewer
ID's Cross Function Working Process
By standardize ID - ME -PM co-work process, it is easier to verify the schedule and responsibility. I also set certain check points, design check list to confirm details of design and avoid frequent mistakes.
Establish Design Guide Line
From 2014 I started to build up design guide line (e.g. Macbook, iPhone, iPad cases). The document not only record design SOP but also data collected from market feedback and feature adjustment. It speeds up the design process, records experience and avoids repeated mistakes, shorten the learning curve for new designers.
