Anthony Chen


Industrial Designer

 

 

“ Good design Initiate from the user’s need, is innovative, aesthetic, harmony, long-lasting,
thorough to the last detail, and involves as little design as possible.”

Professional Summary

  • Manage & mentor design team to achieve business objectives.
  • Coordinate cross-functional teamwork.
  • Direct & define brand design language and DNA.
  • Proficient in styling principles, manufacturing constraints
  • Adept at applying hybrid materials to product design.
  • Put cognitive & physical ergonomics aspects into practice.
  • Conduct user research & practice design thinking.
    (Brainstorming, Prototyping, Usability Test, Heuristic Evaluation, Kano model, Contextual Inquiry)

 

Certification

 
2022 |

 Issued by Lean Agile Institute

Occupation Experience and Achievements

  • 2017-2022
  •  | Chief Designer,

  • Product Development, Moshi

  • Lead design team to create innovative products and win global design awards including IF, Red Dot, CES innovation award, The travel Retail Awards, Independent Best Buy.
  • Collaborate with Marketing team and direct Moshi animation CF.
  • Directed new brand and product line for coffee instrument.
  • Established Moshi Cafe within half year then win 4.5 star from 200+ comments. (google maps)
  • 2019 A'design Gold award (Avanti Air)
  • 2018-2019 Reddot Winner (Ionbank 3K, Avanti Air, Smart LED)
  • Lecturer at TPDC 2021 (The biggest brand/product development  communication event in TW)
  • Jury member of Taiwan International Student Design Competition (TISDC 2021).
  • Jury member of industrial design graduate project, NCKU, 2019-2020.
  • 2015-2017
  •  | Manager,

  • Product Development, Moshi

  • Standardized product development workflows, design guidelines and verification processes to enhance development efficiency and error elimination, striving toward 100%
  • 2017 Collaborated with Grey by Jason Wu (Avanti)
  • Designed Moshi's first  flagship store concept .
  • Designed successful Ionbank series of which sales volume is about 2.5 times larger than basic powerbanks.
  • Established a material library to expedite the pace of innovation.
2010-2015 | Senior Product Designer, Moshi

• Designed iphone case ‘’iGlaze’’, ‘’Armour’’, ‘’Kameleon‘’ series which sold for a total of up to 5 million units (2011-2015).
• Introduced anthropometric data into development process and defined Moshi’s first headphone ergonomic features.
• Keyboard Luna launched on Apple online store and had a cameo in Marvel's Captain America: The Winter Soldier (2012

2007-2010 | Product Designer, LiteOn
  • Designed digital products including Consumer cameras, digital photo frames, DVD & Blu-ray Devices.
  • Cooperated with Branding consultant company DDG to build up new brand for Liteon.

Personal / Team Honor

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  • Moshi Team

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  • Designer

  • Anthony Chen

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  • Designed by

  • Moshi team

  • 2019

  • CES Innovation Award

  • Symbus Q

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  • Designer

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  • Moshi team

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  • Anthony Chen

Education History

Thesis Abstract

 

Human-computer interaction is social and emotional even when interfaces are not designed with such interaction as a goal. Nowadays, through the advance in technology, this goal is much more easily achieved than ever before. While computer technology is continually  upgraded and products are capable of doing much more than merely finishing tasks, usability problems remain, and new problems have already arisen. We believe that sooner or later not only general electronic products but also other everyday devices and appliances will be capable of responding on a human social level. For instance, a charming computer may cheer its user; an user-friendly and considerate vending machine may be more attractive to people. These attributes are social and are capable of encouraging and pacifying people; meanwhile, it may also enrich human-product interactions and is much more interesting.

In this study, by understanding the key attitudes of human interaction, we apply these attributes to the interaction design of our product, filled in affection and attempt to diminish the distance between human and product. We took a vending machine as an example and a medium to communicate social intentions, and applied these attributes via embodying products with motion capability. Throughout a prototype interaction experiment with test subjects, this study also examines the interaction effect between user factors and medium factors on feelings of social presence. From a designer’s point of view, we also purpose comments on how to construct a social motion cue as a new leverage for design strategy. Finally, we conclude that social motion attributes can successfully lure people, especially psychologically.
Design Philosophy

Elegance & Simplicity
Since I majored in user research, observing users and user scenarios have been square-one in my design approach, ahead of styling. During the past decade in practice, I have revamped many products by sticking to this dogma, gaining insight from user's frustration that hadn't been solved or needs that hadn't been fulfilled and adding thoughtful features accordingly. To imagine and conceive solutions that people even never knew they needed is always the biggest challenge, thus I endeavor not to insert myself in the design, but rather to elevate the user experience. Hope to bring the harmony which is comfortable, convenient and productive to people's daily lives, let them be the best of themselves.


Hobbies & Activities
  • * Dance Argentine Tango for 12 years in different countries to meet new friends and enrich various perspectives of the lifestyle.

  • * Practice Tai chi for 8 years to explore Tao philosophy,  martial arts, and oriental aesthetics.

  • * Meditation, since 25 years ago including 3 times retreat experience.

  • * Practice acupuncture for 2 years.

  • * Photography, was a tutor in the photo club back in university.

  • * Practice iaido for 1 year.

  • * Wine & Sake, interested in all kinds of Pinot Noir and しぼりたて

Iaido

古武術 - 柳心照智流