Animation Planning

Music, rhythm ,Story

From 2018, design team start to create short animation to introduce products. The main strategy is making clips that shorter than 30 seconds and high lights major selling point which conveys style and design philosophy. As music is the anchor and skeleton of videos, without the resource to compose music by ourselves, selecting proper music is the most important thing that can decide the whole mood and script content.

Animation design process:

Vortex 2

  • Communication Information:

  • 1. Sophisticated MIM Alloy: Polishing, brush line and sand blasting texture.

  • 2. Full-bodied Bass: heavy weight, rigid chamber, powerful output.

  • 3.Well interpretation for pop and rock music

Avanti Air

  • 1. Light weight and comfort

  • 2. Precise device, precise musicality

  • 3. Stylish and sophisticated

  • Communication Information:

Progeo

  • Communication Information:

  • 1. Supporting various popular devices

  • 2. Easily carrying for travel

  • 3. Flexible, light, energetic

Q series

  • Communication Information:

  • 1. Elegance, soft, comfort

  • 2. Perfectly blending into living space

  • 3. Flowing time, refilling energy

Illustration of functions

As we product designers are expert in 3D rendering and familiar with products' details, ID team also cooperate with web design team to create renderings that illustrate explanation of functions  and selling point.