Refine Brand Image

Moshi designs simple, sophisticated accessories and electronics for those who refuse to sacrifice style for functionality. Founded in 2005, Moshi combines in-house design, minimalist aesthetics and our Silicon Valley roots in material sciences to create products that fit seamlessly into people's life. With offices located in San Francisco, Taipei, Shanghai, Rotterdam and Dubai, Moshi products are sold in retailers globally.

From 2016, in order to consolidate and enhance the continuity of design concept, including visual identity and brand characteristic, 3 major value were set as core message: rationalism -  our design philosophy; professionalism - high technique and quality; fashion - communication to ideal lifestyle. Every new design project will follow the defined scope and strength these information.


Target & Scope

By building up different product lines, we can continuously communicate specific value that we would like deliver through Moshi. As we start our business from protection accessories 

Implanting brand value into product with context

Product can works as signifier. While present with environment on photos or videos, the context create signified. By using defined visual material with context, products can deliver our design philosophy and also more information. 

New products which possess the brand information, shown in color and material, presented in strategic context. 

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